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I know you're frustrated...
Tired of feeling discontent with your body.
Tired of always feeling tired.
Sick of feeling gross and clothes not fitting.
And don't even mention the idea of being naked...
You're eager to find a solution & make changes, but it's honestly overwhelming.
Everything you've tried has left you with a negative relationship between you, food, and your body.
Now, you just feel trapped.
You're in the right place
I've coached hundreds of burnt-out, good people who felt insecure and stuck in their own bodies, confused by what's actually healthy.
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It is my mission to help people, just like you, establish a positive relationship between food, your body, and your mind so the doors can open for your dream lifestyle (that's sustainable). Because you deserve to live life in a body you're actually proud of.
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You're a boss. Others admire your ability to take care of "all the things" with such ease and success. But now you want to take care of YOU. And it's not your fault that everyone and everything has come first - you've simply followed the the lifestyle our food industry has cultivated. The answer is in the basics.
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The Sustainable Way takes you step-by-step through the process of adopting an eat REAL food lifestyle that doesn't leave you feeling deprived, more tired, or questioning what's actually right for you. In fact, you'll walk away with an entirely refreshed perspective + knowledge base about your nutrition (and how to make it work with your daily routine).
How would it feel to...
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Buy clothes because they show off your body, not because they hide your body?
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Go to the pool or beach without anxiety about wearing a swimsuit?
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Take photos, front row, no filter?
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Know exactly what and when to eat that's best for you?
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Eat without counting calories, macros, points, or binge on cravings?
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Set the example for your family, and instill healthy habits in them?
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Have a body that actually shows the hard work you put in at the gym?
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Be intimate...with the lights on...and not be self-conscious?
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Walk into work with complete confidence?
^^ALL THIS IS POSSIBLE FOR YOU!
I did it. My clients are doing it. And so can you ;)
In fact, nutrition is designed to be really simple - no headache.
It's our food marketing and diet industry that has overcomplicated things to yield a profit. Before starting The Sustainable Way, many of my clients think they have to give up their favorite foods, go vegan, go keto, or strictly eat chicken breast, broccoli, and brown rice.
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But when you strip away the food industry propaganda and re-teach your body to desire the REAL stuff... nutrition becomes simple. No guesswork. No "motivation" needed to keep it going.
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I won't sugar-coat it (and I never will...) this process takes effort. It's no "magic pill" that changes you overnight. But it IS effective. Many of my clients have been relieved of their aches & pains, corrected chronic GI upset, fit into "pre-baby" clothes, and hit new records in the gym with their newfound energy during and after The Sustainable Way.
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Coach REIGN will take the guesswork out of eating healthy for your body, even while managing "all the things", so you can walk confidently knowing exactly how to take care of your body, AND have results that last.
Nutrition doesn't have to be complicated
In case we haven't met yet...
I'm Chelsea ... "Coach REIGN "
Just a tree-hugging, bible-loving, fitness fanatic, REAL food-eating lady on a mission to reach as many people as possible and show them just how capable they are.
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Because I was the girl who would wear shorts and a shirt over her swimsuit to hide her stomach and "thick thighs".
I was the girl who would dress in layers to disguise her physique.
I was the girl who would find every possible excuse to avoid intimacy...
All because I was self-conscious and ashamed of how my body looked (especially compared to my peers).
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I spent years trying different diet plans and workout regimes to get the body I so deeply desired. But all I ended up with was a fiercely negative relationship with both food and my body.
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Until I changed my perspective: instead of fighting my body, I learned how to nourish it. I discovered how to identify and eat REAL food, all the time, and it completely transformed my body. Now, I get excited to sport my new bikini at the beach; I have a growing collection of crop tops; I don't shy away from an invitation to do something physical; And intimacy? Leave the lights on - we good ;)
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I look back at photos of me during those dark years and wish I could hug that girl. It breaks my heart to see such a wonderful human living a life so far under her potential because of bodily insecurities. I wish I could tell her that someday she will walk on the Miss America stage in a bikini and LOVE every second of it, because that very body she wants to hide will eventually be able to do pull-ups, push-ups, run a mile without stopping, squat over her own bodyweight, show muscle definition, and so. much. more.
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YOU ARE MORE CAPABLE THAN YOU KNOW... I BELIEVE YOU DESERVE TO LIVE A LIFE WHERE YOU ARE FREE TO DISCOVER IT!
What is The Sustainable Way?
The Sustainable Way is my signature program that teaches you exactly how to nourish your body, no matter where life takes you, while establishing a positive relationship with food, your body, and how they work together.
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Upon registration, you will have instant access to the incredible membership area, complete with bite-size knowledge-bomb videos, tutorials, fillable PDF guidebooks, and so much more!
My clients come feeling exhausted, defeated, and deeply wanting a change. They walk away with a transformed perspective about nutrition, and a newfound confidence in their body (and ability to care for it).
What makes The Sustainable Way different?
1. The Sustainable Way equips you with knowledge.
There are countless personal trainers, nutritionists, health coaches, and corporate wellness programs that offer dramatic results from their programs. The problem is, they only tell you what to do. "Follow these macros", "Only consume this many calories", "Drink this protein shake every morning"...
We can only follow orders for a limited time before a conflict comes up - a birthday party, wedding, vacation, break-up, holidays, that "time of the month". Then what? Are we supposed to bring our food scale to the wedding reception to ensure we don't exceed our carb limit for the day??
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That's why The Sustainable Way teaches principles of nutrition, and WHY they're important. Because when life happens, and "motivation" dwindles, the power of knowledge (and a strong 'why') carry us through the obstacles. If we truly want a healthful lifestyle, we must develop a character that believes in the choices we make - not just blindly saying 'yes' to someone's orders.
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2. The Sustainable Way is gradual.
We were all born with natural hunger and fullness cues. Our bodies were designed to seek nutrients over flavor. And there was a time in each of our lives when we hadn't ever experienced shame about our bodies. It took years of culture to influence and skew our natural-born instincts. In my coaching experience, a "cold turkey" approach doesn't stick, and old habits come back before long. The Sustainable Way gives you weekly, actionable steps that allows you to focus on one singular principle, without disrupting the rest of your life.
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3. You can literally start today.
Motivation is a fleeting emotion. We have to capitalize on it while it's around, and establish guiding principles before it fades. This is why you get instant access to the membership area as soon as you register. Not another day feeling less than your best self!
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4. It's effective.
I have had the honest privilege of coaching hundreds of incredible humans through this lifestyle transformation process for nearly a decade. I've seen what works, what doesn't, and experienced transformation myself. I have revised my program based on real-life results and continuing scientific studies. The result: I have witnessed countless lives changed for good (both my clients AND their families).
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5. I strive for your independence.
Most programs want to give you just enough so that you have to continue paying them for your continued success. I know because that's what I was taught in my first job as a trainer. But as the saying goes, "why would I fish for you when I can teach you to fish for yourself?" (or..at least something like that). Sure, I could hold your hand forevermore, telling you what is and isn't nutritious, what item to order on the menu, where you should dine on vacation, etc. But you are far more capable without someone holding that hand... The Sustainable Way gives you the map, the compass, the fishing boat, rod, and tackle box, explains the different routes, helps you determine which one is best on any given day, and then stays close by in case you have questions or need support. You see? I want to make you your own master of your nutrition.
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6. I actually care.
As cheesy as it sounds, this is a genuine heart-project of mine. What started as my service project during my year as Miss Iowa 2017 became my life's work: to help YOU learn exactly how to nourish, admire, and respect your body. A positive relationship between food and my body changed the trajectory of my life, and I know it can yours.
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7. My clients see lasting results.
Just scroll a little further...
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Content Overview
The Sustainable Way is packed with information, but presented in simple, weekly action steps that keep overwhelm out of the picture.
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Here's what you can expect inside
Food Quality
Like any solid structure, we need to build a firm foundation. Consider this wiping the slate clean - we start with Food Quality because the rest doesn't matter much without this pillar in-place.
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Define REAL food and how to identify it (trickier than it seems)
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Introduce the Diamond Meal
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Learn how to read & audit ingredient labels
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Understand the sugar epidemic
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Increase awareness of sugar consumption
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Break the sugar addiction
Food Quantity
When food Quality is dialed-in, Quantity tends to take care of itself. Not many of us are prone to overdose on vegetables. However, learning to interpret your body's signals will help shape how we assemble each meal.
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Utilize the "Diamond Meal" to find your perfect ratios
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Perfect your portion sizes
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Increase your vegetable repertoire
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Learn to recognize and understand hunger, fullness, inflammation, fatigue, and mood signals
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Explore meal timing
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Improve your gut health
Food Mindset
This is all great when we're in the comfort of our own kitchen. But what about holidays? Birthdays? Weddings? Girls Night Out? The work conference?? This section is the secret sauce to making the lifestyle sustainable.
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Customize the principles to fit your life and achieve your desires
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Understand what causes cravings
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Learn how to manage and mitigate cravings
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Gain confidence for social settings
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Increase conviction about eating what your body needs
Food Sourcing
Once we have become educated REAL food consumers, it's time we become educated REAL food buyers. Because today's carrots, cattle, chicken (and more) are nothing like they were a century ago.
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Learn how to source humanely raised protein
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Identify truthful vs. meaningless food labels
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What does 'buy local' look like for you?
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Gain perspective on the impact plastic has on our health
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Voting with our dollars for a better Earth
The Sustainable Way gives you everything you need to start living that healthy lifestyle you've been wanting.
Even if you don't have time.
The program is designed to fit seamlessly into your routine - making incremental changes that feel totally manageable. Until one day you look back and see just how far you've come!
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Even if you don't like vegetables.
I've worked with the deepest aversion to vegetables. But, because your innately-born human desire is for naturally existing plants, it IS possible. We just need to retrain your brain to forget the fake food, and start wanting the good stuff.
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Even if you've tried everything else.
We can't keep doing the same thing again and again and expect different results. If we want to see change, we must make change. You are not a lost cause! Your past experience has given you data and wisdom. Let's use it for good ;)
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No matter where you're at now, by the end of The Sustainable Way, you'll have a positively transformed perspective on nutrition, your body, and a true understanding of how they work together (not against each other) for a healthful lifestyle you're actually proud of.
Before I started The Sustainable Way methods, I was honestly fearful...
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Would I be stuck in this body forever?
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What if I never actually reach my full potential?
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Am I setting the best example possible for my family?
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Where will my health be in a few years? Medications? Unable to do anything physical without total exhaustion?
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Would I really be able to give up donuts, wine, and bread?
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BUT I DEEPLY DESIRED CONFIDENCE IN MY BODY -
HOW IT LOOKED AND HOW IT FUNCTIONED.
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I wanted to be ready and able to do any physical challenge set in my path: hikes, amusement parks, backyard frisbee...
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I wanted to look in a mirror and genuinely love what I see - especially if little ones were watching ;)
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I wanted to show up for work with energy! Not feel totally drained
Every. Single. Day.
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I wanted to know how to feed my body, not just follow orders from a
one-size-fits-all strategist.
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I wanted the hard work I put in at the gym to be visible.
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I wanted to feel sexy. Yeah, I said it!
So I stepped out in faith. And it was tough - change always comes with discomfort and pushback. But it has proven to be more fulfilling than I had ever hoped or dreamt. God is good - He gave me tools, resources, experience, and education to live a REAL food lifestyle in a body I'm totally in love with (as He intended!) I went from only knowing how to make scrambled eggs, pasta, and cake from a box mix to being asked for recipes and the point-person for potlucks. I no longer have anxiety about holidays and break room treats, or feel controlled by cravings. I eat all the foods I want...because I actually want REAL food, not the fake stuff.
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Shawn R
I hit a plateau a few years ago and have struggled to get past it. I tried Keto, low-carb, no carb (even the good ones), calorie restricted... the list could go on and on!
I could not believe the results I was seeing after just one week in with Coach REIGN. My energy levels were up, I was lifting heavier weight and my waistline was starting to diminish. I am no longer scared to eat carbs and truly learned the power of vegetables. This program has turned into a lifestyle!
Melissa S
"Before I started I literally ate and drank whatever I wanted, and felt like absolute crap. I always had a stomach ache. I hated my body and felt so much guilt and shame for making poor choices.
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Now, I am not so hard on myself, and that has actually made me want to eat healthier. I feel much more aware of just how MUCH bad stuff I would put into my body and how frequently I was doing it...
I am still a work in progress, but I have learned a lot and have developed so many good habits throughout the process so far. I plan and cook my meals, refusing to use fast food as an easy option anymore."
Jordan G
I had been looking to make a change for a long time. I started the journey because I wanted to get stronger and feel comfortable in my skin.
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Since working with Coach REIGN, I've learned so much about creating a regimen, and what worked best in nutrition changes that can stick. The person I've become is proud to be on stage in my skin. I feel strong and capable.
A note from me...
I remember the moment vividly:
Getting dressed, about to sluggishly walk to my afternoon performance across campus when I catch a glimpse of myself in the mirror…
Double-take. Freeze. Sigh. I hardly recognized my reflection. I had avoided mirrors and pictures for so long, always opting for the loosely-fitting or layered clothing that, somehow, the body I owned was now just embarrassing. Gone was any hint of muscle definition, replaced by fluff and rolls. My skin was covered with acne. And I felt downright gross.
My confidence completely plummeted.
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My energy was dismal, at best, and I just didn’t feel like the ‘me’ I knew I could be.
I searched Pinterest for 15-day and 30-day workout calendars. I saved dozens of “abs are made in the kitchen” meal plans. I tried counting macros, weighing and measuring every bite, declined countless social outings, fell off track and hobbled back on countless times. I took a long look in the mirror again - I didn’t look all that different.
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“What am I doing wrong? I’m eating healthy. I’m working out. Why isn’t anything changing?”
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I just wanted to feel confident. Sexy. Like a healthy woman who’s ready to take on the world. But I was stuck in this bodily purgatory. Apparently hard work doesn’t always pay off….
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On the cusp of completely giving up, (after all, if my body wasn’t going to look and feel the way I wanted after putting in all the hard work, I might as well eat whatever I want!) I was driving home when I passed by a cemetery. “What if I die never actually knowing what my body is capable of? What if I get to Heaven and instead of ‘well done, good and faithful servant’ I get ‘what happened? why did you stop?’”
I realized in that moment: I want to take care of my body. It was a gift - a vehicle to do life in. You and I deserve to live in a body that’s capable of everything we might want to do. And if we don’t learn how to care for it, we are our own biggest obstacles in achieving bigger life purposes… It starts with owning personal health.
I began investigating real, sustainable nutritional health. No more quick fixes, supplement regimes, or counting. I knew that a truly healthful body will look it. I learned what’s fact and what’s fallacy. I learned how to identify my body’s hunger and fullness cues to create portions appropriate for me and my activity levels. I established principles that help me in social settings, never again ‘falling off’ or ‘getting on’ track. And, I grew a deeper appreciation for the circle of life, and how human health is effected by the ecosystem’s health.
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The result? I do life in a body I’m PROUD of. No more fitting room tears. No more avoiding mirrors or strategically standing in the back row of pictures. No more missed social outings. No more chains of restricted diet plans. No more bodily purgatory. I have confidence to wear a swimsuit in public. I have confidence in knowing exactly what, when, and how much to eat, in any situation. I have the confidence to initiate intimacy…with the lights on. I have confidence that I am taking care of my family. I am the healthiest I have ever been, and my body SHOWS it. And that’s FREEDOM to do all the other incredible things this life has to offer, in the body I’ve been given as my vehicle.
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I want this for you, my friend. You don’t have to stay stuck in the bodily purgatory, wondering why nothing you do seems to work (or last). I went from only knowing how to make pasta, scrambled eggs, and cake from a box mix, to being asked for recipes, and the point person for potlucks. My body actually craves vegetables instead of junk. And I did it all on a “barely making rent” post-collegiate-student budget. I’ve taken everything I’ve learned through the years and created a simple, step-by-step program to help you live life in a body you’re proud of.
You are not a lost cause. Your health is a worthy investment (your family agrees).
This time is different - instead of depending on a coach to spoon-feed you meal plans, only to stress out when you’re invited to a party that definitely doesn’t fit into your plan, or get sick of the same foods on repeat, I teach you PRINCIPLES. Motivation dies, but education and knowledge give you power. That’s what makes this time different. You will walk away EMPOWERED with confidence in knowing how to take care of your body, and therefore, confidence in your body.
I do it because you deserve freedom in your body. That freedom allows you to do all the amazingness you’re capable of. Nothing holding you back. You want to summit a mountain? Let’s start hiking! You want to start a business without draining your energy? Let’s fuel properly. You want to play soccer with your kids? And set the example for health? And be around to see grandkids? Let’s learn the principles :)
Frequently Asked Questions
Will it work for me?
The amazing, and often frustrating part about nutrition is that everyone's body is different. However, as a human race, we all have the same basic needs nutritionally. While I cannot guarantee the same results for every individual, I can promise that if you fully commit to the process, you will see results of certain degree. I don't believe in 'magic pills' - the degree of your transformation is in your hands (what a blessing!)
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I'm pretty busy right now. How much time will it take?
As captain of "Team No-Chill", I understand busy! I can also confidently tell you that your energy, brain clarity, and productivity is largely dependent on the quality of your nutrition. The calendar may be packed, but none of us can afford to miss this appointment with our health! That being said, the educational components take an average of 15 minutes each week : learn the Action Step + execute throughout the week.
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Isn't healthy food more expensive? What if I can't afford it?
I first started this Eat REAL Food journey on a broke-college-kid budget, when I was barely making my $350 rent each month. Eating wholesome food does not automatically mean more $$$. As is with anything in life, some foods are worth paying a premium; most aren't any different than conventional foods. I include guides that steer you towards my favorite brands and how to shop without breaking the bank!
In addition, most of my students find that they actually SAVE MONEY eating this way.
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I have a family to feed too - will I be making separate meals for myself and them?
I sure hope not! The idea is to lead by example so your family can live long, fulfilling lives in bodies prepared for optimal health with you. If there's pushback from spouses or kids, start with a heartfelt conversation about how much you care for their wellness, share the things you've learned (knowledge = conviction), and involve them in the process! Kids and spouses who help pick recipes, shop, and prepare meals are much more prone to eating them without argument.
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Do you offer refunds?
Refunds = no need for commitment.
While that may be okay for a t-shirt, your commitment is directly linked to your success in this program, and I don't even want to make it an option to do this halfsies ;) For your own benefit: no refunds.
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Can't I just Google everything I need to know about nutrition?
Absolutely. One could say this about any subject. But a coach & teacher provide a couple things that self-study on the internet cannot: 1) explain complicated topics in the context of everyday life, 2) save you time and mental energy, 3) give emotional support. I've done the research for you. I've lived the changes personally. I can relate to struggles and celebrate triumphs - something Google cannot do.
